STOP OVERPAYING
FOR ROOFING MATERIALS.Know the number before you pick up the phone.
Forward your last supplier quote and get a free Material Leakage Report — a line-item breakdown of what you paid, what the market paid, and exactly what to say next.
- //KNOW MORE · Every SKU benchmarked against hundreds of supplier branches
- //NEGOTIATE BETTER · AI advisor drafts your counter-offer email
- //PAY LESS · 70% of contractors get their existing rep to match
3 NJ counties · 47,000+ supplier transactions indexed · Bergen, Essex, Passaic pilots live now.
COUNTERCOST QUOTE ANALYSIS
Bergen County, NJ — Residential Reroof 2,400 sq ft
Comparing suppliers...
| MATERIAL | ABC SUPPLYABC | BEST (BEACON)BEST | SAVE |
|---|---|---|---|
| GAF Timberline HDZ | $18.25/sq | analyzing...| | |
| OSI Quad Max | $10.99/TB | analyzing...| | |
| Hardiewrap 3x100 | $79.25/RL | analyzing...| | |
| XPS Foam Board | $15.25/SH | analyzing...| | |
| Starter Strip | $42.00/BX | analyzing...| |
“Showed my ABC rep the Beacon number. He matched it same day. First time in three years I'd ever asked.”
// Pilot exchange — name held by request
If we don't find $500, you owe us nothing.
Requires 15+ quote lines across 3 suppliers.
MARKET INTELLIGENCE. THEN YOUR CALL.
You keep your supplier relationships. CounterCost makes sure you always know what the market actually looks like before you negotiate.
// Nothing to install. Forward a quote from your phone. Report in one business day.
Upload your quotes — or forward them.
Send recent supplier quotes — PDFs from ABC Supply, Beacon, SRS, whoever you buy from. Or forward supplier emails directly to your CounterCost inbox. We parse every line item and normalize every unit of measure.
Every line item priced against the market.
Every SKU matched against market data across hundreds of supplier branches — same product, same region, current pricing. You see your percentile rank per material.
Price movement tracked over time: which suppliers are trending up, which reps have moved on price before, which categories have the most variance.
Know which rep to call. Know what number to ask for.
Ask CounterCost anything — in plain English. It knows your quote history, your supplier relationships, and current market pricing.
“What am I overpaying on?”
“Which rep should I call about shingles?”
“Draft me a counter for my ABC rep on HDZ.”
CounterCost drafts the ask. You make the call. No one contacts your suppliers unless you do.
You see the numbers. You decide.
Line-item comparison, best price highlighted, savings calculated against real benchmarks. Three approaches:
- Use the competing data to get your existing rep to match the price
- Switch to the better supplier for this job
- Split the order to capture savings per category
Log the outcome. Every dollar saved builds your negotiation history.
CounterCost shows you the opportunity. You own the execution.
EVERY CLAIM COMES WITH RECEIPTS.
Not “we found savings.” A line-item breakdown, data sources, confidence level, and the exact ask — before you make a call.
Draft counter to ABC Supply rep · $2.35/sq gap · ~$564 on this job
Every finding in your report shows transaction count, supplier count, date range, and caveats. Sample card above is illustrative — your report reflects your actual quotes and your market.
ASK COUNTERCOST ANYTHING.
Plain English. Real quote history. Real market data.
What am I overpaying on right now?
Top 3 opportunities: OC TruDef Duration shingles — $123k impact across 54 suppliers. Roofing nails — $7.6k. Ice & Water Shield — $2k. Shingles gap alone is worth more than the other 171 combined.
Which rep should I call about HDZ pricing?
Your ABC Supply rep in Bergen has moved on shingle pricing twice in the last 6 months when shown competition. Beacon Mahwah is currently $2.35/sq cheaper on HDZ. That’s your number.
Draft me a counter for my SRS rep.
Hey Mike — getting ready to order for the Ridgewood job. Beacon came in at $15.90/sq on Timberline HDZ. Can you match or beat that? Happy to stay with you if the number works.
Responses draw from your actual quote history and market benchmark data. Exchanges above are illustrative.
WHAT CONTRACTORS IN NEW JERSEY ARE FINDING.
$2,840
Leakage Identified
Single SKU win
Bergen County
Area
2,400 sqft
Turnaround
1 business day
$4,150
Leakage Identified
Multi-supplier consolidation
Essex County
Area
4,800 sqft
Turnaround
1 business day
$1,920
Leakage Identified
Hidden freight markup
Passaic County
Area
3,100 sqft
Turnaround
1 business day
These figures reflect overpayment identified in submitted quotes during NJ pilot analysis. Realized savings depend on supplier response and contractor decision. May 2026 pilots.
HOW MUCH IS YOUR PRICING GAP COSTING YOU?
Adjust for your job volume. Estimates based on NJ pilot data — actual numbers come from your quotes.
Estimated annual pricing leakage
$90k – $252k
// 5 jobs/mo × 12 months × $1,500–$4,200 avg
Actual results depend on your suppliers and materials. Get the real figure below.
YOUR SECOND REPORT IS ALWAYS SHARPER THAN YOUR FIRST.
// Median benchmark variance: ±4.2% on report 1 → ±1.8% on report 3
Every quote processed makes the benchmark tighter.
More contractors in Bergen County means more data on your ABC rep’s price movement. Which branch gives better pricing this month versus last. Which rep will move on price when shown competition, and which one won’t.
You get smarter every job.
Suppliers see one contractor.
CounterCost sees the whole market.
GAF Timberline HDZ -- $/sq over 12 months
ONE PRICE. MONTH TO MONTH.
Most contractors identify more than the annual cost on their first job.
Intelligence
// Founding rate · locked through 2027 for early customers
The market data. The AI advisor. You handle the supplier conversations.
- ✓Material Leakage Report at onboarding
- ✓SKU-level price benchmarks across your supplier network
- ✓AI purchasing advisor — ask anything about your pricing
- ✓Email quote ingestion — forward supplier emails directly
- ✓Weekly price movement alerts
- ✓Negotiation comparison sheets
- ✓Savings case tracking — log outcomes, build negotiation history
Founding members lock their rate permanently — 50 spots available.
Reserve founding rate — lock your price permanently →Pilot pricing · New Jersey contractors
ABOUT THE FOUNDER
David Sendroff
Built by a guy who spent a decade hunting fraud in $100 billion ad markets — then watched a New Jersey roofer get quietly overcharged on a reroof.
Same pattern, different materials: no public price, buyer with no leverage, seller with all the data. Ad fraud was pixels. This is plywood. CounterCost gives the leverage back.
CounterCost was built informed by conversations with roofing contractors across NJ — owners and office managers describing the same problem: no reliable way to know whether their last supplier quote was competitive, and no time to find out. Those conversations shaped the product: how purchasing actually works at the branch level, where pricing varies by rep and by material category, and what it takes to get a supplier to sharpen a number.
CounterCost exists because contractors deserve the same pricing intelligence suppliers already have.
David previously built Forensiq, an ad fraud detection platform acquired by Impact.com and trusted by Meta, Twitter, and AppNexus across billions of transactions — where the same pattern-detection methods applied to supplier pricing found what market forces alone hadn’t fixed.
BEFORE YOU ASK.
Accepting Submissions · NJ Pilot Open
Stop guessing. Start saving.
FORWARD A QUOTE. GET YOUR REPORT IN ONE BUSINESS DAY.
Nothing to install. Nothing to learn. Forward a supplier quote from your phone and get a line-item breakdown of what you paid vs. what the market paid — within one business day.
quotes@countercost.com— or get notified when your report is ready —